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Marketing Logistics - MKTG809

The objective of this unit is to increase the understanding of the important issues in planning and evaluating logistics strategies across consumer and industrial markets and across goods and services. The unit will introduce appropriate theories, models and other tools needed to make better logistics decisions. A strong marketing orientation is carried throughout the course. Particular emphasis is placed on understanding marketing channel principles as well as how the building blocks of logistics serve the marketing function.

Credit Points: 4
When Offered:

TBD - Not offered in the current year; next offering is to be determined

Staff Contact(s): Marketing and management staff

MKTG696 Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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