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E-Business Marketing - MKTG804

This unit is designed to introduce students to conceptualising, developing and using marketing in computer-mediated environments (CMEs). Students are introduced to the concept of e-business marketing as a metaphor for skills and capabilities required for twenty-first century marketers, based around marketing orientation as customer value creation using CMEs, and viewing marketing as a set of information flows using new and emerging electronic business technologies.

Credit Points: 4
When Offered:

2018 - Next offered in 2018

Staff Contact(s): Dr LayPeng Tan

MKTG696 or (4cp in ITEC units at 800 level) Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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