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Strategic Marketing - MGSM817

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

This unit provides students with a systematic approach to evaluate and apply advanced marketing frameworks, concepts and methods to make strategic marketing decisions that sustain a broader corporate strategy; building on tactical marketing areas covered in other units, such as marketing communication, market research and CRM. As such, we focus on how to develop, design and adapt marketing strategy within the constraints of a company’s overall objectives, business model, competitive environment, life-cycle stage of the market and relationship with its customers and stakeholders.

Credit Points: 4
When Offered:

Term 3 North Ryde - June to September

Staff Contact(s):

MGSM820 Prerequisite Information


Unit Designation(s):
Assessed As: Graded
Offered By:

Macquarie Graduate School of Management

Course structures, including unit offerings, are subject to change.
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