International Marketing - MGSM815
This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information
This unit addresses the important conceptual and practical issues which confront the domestic business when it decides to market its products (goods and/or services) in foreign countries. Studies include macro business environmental risks assessment, evaluation of market entry options and selection of the appropriate entry mode, and formulation of international marketing strategy and programs, in addition to the practical problems encountered in implementing international marketing strategies and marketing programs in foreign countries.
| Credit Points: | 4 |
| When Offered: | Term 3 North Ryde - June to September |
| Staff Contact(s): | studentservices@mgsm.edu.au |
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| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Course structures, including unit offerings, are subject to change.
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