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Strategic Management - BUS845

This unit will equip students with the ability to analyse complex business problems from the cross-functional and multi-dimensional perspective required by general managers. The unit examines the process of formulating competitive strategy at the business level based on systematic analysis of a firm's internal resources and capabilities in conjunction with a structured examination of the various dimensions of its environment. On the basis of this analysis, appropriate strategies with which to pursue sustainable competitive advantage and strategic congruence can be developed. Topics addressed include business-level and corporate-level strategy, innovation and entrepreneurship, and dynamic strategy and game theory.

Credit Points: 4
When Offered:

S1 Day - Session 1, North Ryde, Day

S2 Evening - Session 2, North Ryde, Evening

Staff Contact(s): Dr Eric Lundmark

(4cp in ACCG or ACST or BUS or ECON or MKTG units at 600 level) or HSYP801 Prerequisite Information


NCCW(s): INOV802
Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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