Marketing and Customer Value - MGNT607
This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information
This unit provides a general introduction to the discipline of marketing, covering theories and frameworks relevant to marketing planning, market definition, segmentation and targeting, market research, consumer behaviour, product development, pricing, distribution and communication, as well as recent developments in marketing theory and practice. These theories and frameworks are applied to live cases so that students can articulate a value proposition for a given organisation and identify the sources of ongoing value creation and exchange with their customers.
| Credit Points: | 4 |
| When Offered: | Term 1 North Ryde - January to March Term 4 North Ryde - September to December |
| Staff Contact(s): | studentservices@mgsm.edu.au |
| Prerequisites: |
Admission to MMgt |
| Corequisites: | |
| NCCW(s): | MGSM820 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Course structures, including unit offerings, are subject to change.
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