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Marketing Fundamentals - WMKT101

This unit explores the proposition that marketing is based on an understanding of consumer value. The unit looks at the evolution of marketing thought from a production orientation to its current state. The unit covers gathering information on consumer needs and the marketing environment. It then looks at the building blocks and tools that the marketer uses to satisfy those needs – the marketing mix. The unit includes the latest developments in marketing theory, illustrated with examples of best practice from Australia and major economies overseas.

Credit Points: 3
When Offered:

2016 - Next offered in 2016

Staff Contact(s):
Prerequisites:

Admission to DipAccgComBusAdm Prerequisite Information
Corequisites:

NCCW(s): MKTG101
Unit Designation(s):
Unit Type: FoundationMUIC unit
Assessed As: Graded
Offered By:

Macquarie University International College

Timetable Information

For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.