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Marketing Project - MKTG304
This unit is structured as a session-long group-based project. It integrates the materials that are covered in first and second year marketing units. Its objectives are to investigate what kinds of factors influence the competitive positioning of an industry and the firms within it to achieve an ethical, socially responsible, and sustainable competitive advantage. The unit explores how marketing ethics, and social responsibility frameworks can be applied to develop a strategic marketing solution for the client partner's ethics and social responsibility efforts. The subject will consider key issues, concepts and frameworks of marketing ethics, and social responsibility, and how these can be applied to policy and practice. The class is conducted through lectures, workshops and discussions where students are taught to write a research paper around the Client Partners specified marketing problem. Throughout the unit, the emphasis is on the analysis process: identifying information needs, acquiring the necessary information, interpreting it and using it as the basis for business recommendations back to the Client Partner.
| Credit Points: | 3 |
| When Offered: | S1 Evening - Session 1, North Ryde, Evening S2 Day - Session 2, North Ryde, Day |
| Staff Contact(s): | Dr Steve Erichsen |
| Prerequisites: |
MKTG202 or MKTG203 or MKTG204 or MKTG208 or MKTG210 or MKTG213 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Unit Type: | PACE unit |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.