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Marketing Management - MGSM820
This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information
The marketing function of any company forms a bridge between its internal structures, resources and goals and the external market place in which it operates. Through marketing we facilitate an exchange with customers, i.e. understanding what customers need and providing it profitably and sustainably. In every market across the globe, leading companies are those that have an intrinsic understanding of their customers and use this understanding to shape their market winning strategies. MGSM820 provides participants with tools, techniques and frameworks to assist in managerial decision-making in relation to the marketing function. This includes identifying markets and segments, understanding consumer behaviour, strategic targeting and positioning and the latest approaches to product, pricing, distribution and communications. Above all, this unit teaches participants how to think about the marketing function in relation to the business as a whole in order to create sustainable value for the firm and its stakeholders.
| Credit Points: | 4 |
| When Offered: | Term 1 NR - MGSM, North Ryde Campus, January to March Term 2 CBD - MGSM, City Campus, March to June Term 2 NR - MGSM, North Ryde Campus, March to June Term 3 CBD - MGSM, City Campus, June to September Term 3 NR - MGSM, North Ryde Campus, June to September Term 3 Online - MGSM online, June to September Term 4 NR - MGSM, North Ryde Campus, September to December |
| Staff Contact(s): | studentservices@mgsm.edu.au |
| Prerequisites: |
Admission to MBA or MMgt or PGDipMgt or GradDipMgt or PGCertMgt or GradCertMgt or MEngMgt or MSocEntre or PGCertSocEntre or GradCertSocEntre |
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| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.