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Consumer Behaviour - MKTG815
This unit examines the external and internal factors that influence people's behaviour in a purchase situation. It provides a conceptual understanding of consumer behaviour, integrating theories from psychology, sociology, cultural anthropology and economics. These components of a consumer's psychological and socio-economic profile are considered as influences in determining marketing strategies.
| Credit Points: | 4 |
| When Offered: | S1 Evening - Session 1, North Ryde, Evening S2 Day - Session 2, North Ryde, Day MQC S2 Day - Session 2, Macquarie City Campus, Postgraduate, Day, July to November |
| Staff Contact(s): | Dr Yimin Stephanie Huang |
| Prerequisites: |
MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.