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Applied Marketing Research - MKTG805
This unit exposes students to innovative and established techniques used by marketing professionals and research consultants to measure consumers' attitudes, preferences and behaviours. At the end of the unit students will be able to design and carry out research projects, critically evaluate research proposals, and evaluate research results so that they are useful for business practice.
| Credit Points: | 4 |
| When Offered: | TBD - To be determined |
| Staff Contact(s): | Marketing and management staff |
| Prerequisites: |
BUS651 or MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.