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E-Business Marketing - MKTG804
The purpose of this unit is for students to acquire the skills necessary to develop and implement strategies for new-generation marketing and business development opportunities within their organisations. This unit is designed to introduce students to conceptualising, developing and using marketing computer-mediated environments (CMEs). Students are introduced to the concept of e-business marketing as a metaphor for skills and capabilities required for twenty-first century marketers, based around marketing orientation as customer value creation using CMEs, and viewing marketing as a set of information flows using new and emerging electronic business technologies.
| Credit Points: | 4 |
| When Offered: | S2 External - Session 2, External (On-campus dates: None) S1 Day - Session 1, North Ryde, Day S2 Evening - Session 2, North Ryde, Evening S3 External - Session 3, December 2014 - February 2015, External (On-campus dates: None) |
| Staff Contact(s): | Dr LayPeng Tan |
| Prerequisites: |
MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.