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Electronic Commerce Strategy - BUS800
This unit aims to provide students with a comprehensive framework for understanding e-commerce strategies and the skills and techniques for implementing these in the organisations in which students work or seek to work. Students will be required to critically evaluate different approaches to e-commerce, synthesise contemporary research findings and evaluate the utility of these when analysing different case organisations. A key component of the unit is the development of an analytical and strategic approach to e-commerce business problems and opportunities.
| Credit Points: | 4 |
| When Offered: | S1 External - Session 1, External (On-campus dates: None) S2 External - Session 2, External (On-campus dates: None) |
| Staff Contact(s): | Associate Professor Peter McGraw |
| Prerequisites: |
BUS651 or MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.