Bachelor of Marketing and Media
MKMD01
Faculty:
Faculty of Business and Economics
Department:
Department of Marketing and Management
Award:
Bachelor of Marketing and Media (BMktgMedia)
Study Mode:
Full-time, Part-time
Attendance Mode:
Internal
Candidature Length:
Full-time: 3 years
Study Period Offerings:
Session 1 (March), Session 2 (August)
General requirements:
| Minimum number of credit points for the degree | 72 |
| Minimum number of credit points at 200 level or above | 42 |
| Minimum number of credit points at 300 level above | 24 |
| Completion of a designated People unit | |
| Completion of a designated Planet unit | |
| Completion of a designated PACE unit | |
| Completion of other specific minimum requirements as set out below |
Note:
Students must complete one designated People unit and one designated Planet unit. One of those units must be taken outside the Department administering the program of study which the student is admitted to, and the other unit must be taken outside the Faculty administering the program of study which the student is admitted to. Units which are already a required unit of the student's program of study will not satisfy the People unit requirement or Planet unit requirement.
In order to graduate students must ensure that they have satisfied all of the general requirements of the award: see the general requirements listed above.
Specific minimum requirements:
Credit points
100 level
Required
one of
Accounting Information for Decision-Making (3)
Financial Management for the Arts (3)
3
Accounting IA (3)
Required
3 cp from
Quantitative Business Decisions (3)
Introductory Statistics (3)
3
Statistical Data Analysis (3)
200 level
Required
9cp from
International Public Relations and Advertising (3)
MAS units at 200 level
Narrative Journalism (3)
Music and Arts Journalism (3)
Documentary Media: Forms, Histories, Futures (3)
Photographic Cultures (3)
9
Sound Cultures (3)
300 level
Required
3cp from
E-Marketing (3)
Social Marketing and Sustainability (3)
3
Brand Management (3)
Required
6cp from
MAS units at 300 level
Telling True Stories 1 (3)
Telling True Stories 2 (3)
Music, Sound and Moving Image (3)
Advanced Audio and Sound Design (3)
6
Sound, Image and Interactive Media (3)
Balance of credit points required:
9
Electives
TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM
72
Note:
Units marked with a C are Capstone units.
Units marked with a P are PACE units.