This is archived information!
Search current Handbook for current unit information.
Marketing Channels - MKTG213
This unit introduces a number of topics, which form part of the broad range of interdependent areas of concern to those working within or managing modern commercial enterprises that require movement of product from the supply of raw material to a final customer. It is not intended to make participants subject matter experts in what is a complex and dynamic area of modern business. Rather, it is intended to provide participants with sufficient requisite information to understand the principles involved and their interrelationships, together with some guidelines as to how one might better learn how to manage this function effectively.
| Credit Points: | 3 |
| When Offered: | TBD - To be determined |
| Staff Contact(s): | Dr Hamin Hamin |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | BBA213 |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website