This is archived information!
Search current Handbook for current unit information.
Marketing Metrics - MKTG210
This unit introduces the conceptual and practical issues in developing models to aid in decision making in marketing. It considers a wide range of problems, with students developing practical skills in model building in applied computer sessions.
| Credit Points: | 3 |
| When Offered: | 2014 - Next offered in 2014 |
| Staff Contact(s): | Associate Professor Hume Winzar |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website