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Business Models and Organisation Structure - BBA280 - 2013 Course Handbook - Macquarie University

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Business Models and Organisation Structure - BBA280

An organisations' business model and structure substantially influence its short and long term profitability. This unit examines various organisation structure types and their application; business models (the set of activities which a firm performs, how it performs them, and when it performs them), their selection, costing and performance; and the compatibility between structure types and business models. While an organisation's structure is evident, this unit examines the factors that are considered in the selection of a structure. In particular it examines the business model and the elements of the business model including sources of revenue, resources, capabilities, costs, profitability and competitive advantage.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

Staff Contact(s): Dr Erik Lundmark
Prerequisites:

 

Corequisites:

BBA102

NCCW(s):
Unit Designation(s):

Commerce; Economics

Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Timetable Information

For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website