This is archived information!
Search current Handbook for current unit information.
Competitive Intelligence - MGSM846
With frequent global economic crisis and emerging nations fighting for leadership in global business, sustainable competitive advantage can only come from unique Intelligence, knowledge & understanding of markets, competitors, environments & people (leaders). Competitive Intelligence (CI) is moving beyond watching closer competitors to understanding industries, cultures and innovations in far corners of the world. CI increasingly brings a global mindset of knowledge, co-operation and competition from firms to establish their leadership locally and globally and is being entrenched as a key ingredient of strategic planning and decision making at all levels in smart companies.
| Credit Points: | 4 |
| When Offered: | Term 3 NR - MGSM, North Ryde Campus, June to September |
| Staff Contact(s): | sscadvice@mgsm.edu.au |
| Prerequisites: |
Admission to MBA or MMgt or PGCertMBAExt |
| Corequisites: | |
| NCCW(s): | MGSM985D |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website