This is archived information!
Search current Handbook for current unit information.
Strategic Management - BUS845
This unit will equip students with the ability to analyse complex business problems from the cross-functional and multi-dimensional perspective required by general managers. The unit examines the process of formulating competitive strategy at the business-level based on systematic analysis of a firm's internal resources and capabilities in conjunction with a structured examination of the various dimensions of its (external) industry and macro-environments. On the basis of this analysis managers will then practice developing appropriate strategies with which to pursue sustainable competitive advantage and firm growth. Topics addressed include strategy development and implementation, managing growth and diversification, and analysing synergy in mergers and acquisitions.
| Credit Points: | 4 |
| When Offered: | S1 Day - Session 1, North Ryde, Day S2 Day - Session 2, North Ryde, Day S2 Evening - Session 2, North Ryde, Evening MQC Vacation - Vacation, Macquarie City Campus, Postgraduate, January 2013 |
| Staff Contact(s): | Dr Erik Lundmark |
| Prerequisites: |
4cp in ACCG or ACST or BUS or ECON or MKTG units at 600 level |
| Corequisites: | |
| NCCW(s): | INOV802 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website