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Marketing Channels - MKTG213
This unit considers the way in which the product leaves the point of manufacturer to reach the end customer or consumer. Topics include: marketing channels; marketing channel flows and intermediaries; channel design decisions; customers' service requirements; channel objectives, constraints, alternatives; selecting channel members; motivation, management and evaluation; the nature and importance of retailing, types of retailers, retail marketing decisions; trends in retailing; wholesaling, its role and characteristics; wholesaling decisions; trends in wholesaling; and service products and their distribution characteristics. Relationship marketing - the focus on long term customer relationships rather than single transactions are the focus.
| Credit Points: | 3 |
| When Offered: | E2 - Evening; Offered in Session 2, North Ryde |
| Staff Contact(s): | Dr Chris Baumann |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | BBA213 |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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