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Marketing Fundamentals - MKTG101
This unit explores the proposition that marketing is based on an understanding of consumer value. The unit looks at the evolution of marketing thought from a production orientation to its current state. The unit covers gathering information on consumer needs and the marketing environment. It then looks at the tools the marketer uses to satisfy those needs—the marketing mix. Lectures include the latest developments in marketing theory, illustrated with examples of best marketing practice from Australia and major economies overseas.
| Credit Points: | 3 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde D2 - Day; Offered in Session 2, North Ryde E1 - Evening; Offered in Session 1, North Ryde Session 3 Internal - Day; Offered in December 2012 - February 2013, North Ryde |
| Staff Contact(s): | Dr David Gray |
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| Corequisites: | |
| NCCW(s): | BBA101 |
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| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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