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Global Marketing - MKTG209
This unit is designed to introduce students to the management of global marketing, using the marketing concept. It considers environmental factors and how marketing management decisions are affected by those environmental factors. It develops an awareness and understanding of global marketing concepts including: global competitiveness; anti-globalisation sentiments; market entry options; global pricing; product and promotional standardisation versus customisation; distribution and logistics practices; global selling; and negotiation techniques. Additionally the unit requires students analyse a number of academic articles and apply the findings when answering case study questions.
| Credit Points: | 3 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde D2 - Day; Offered in Session 2, North Ryde |
| Staff Contact(s): | Ms June Buchanan |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MKTG302 |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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