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Introduction to Global Business - BUS201
International business includes all business activities that involve business organisations from two or more countries. Although international business has many similarities with domestic business, there are some important differences which this unit examines. At the international level, managers must accommodate a highly complex environment. Key variables in this environment include: different currencies; different government policies concerning trade; subsidies and controls on foreign investment; as well as the variables that exist in any domestic environment such as competition, costs and customer characteristics. Topics are examined in the unit include: forms of international business; the political and cultural context of international business; theories of international trade and investment; regional economic integration; and an introduction to international business strategy.
| Credit Points: | 3 |
| When Offered: | D1 - Day; Offered in Session 1, North Ryde D2 - Day; Offered in Session 2, North Ryde |
| Staff Contact(s): | Dr Robert Jack |
| Prerequisites: |
MKTG101 or admission to BeBus |
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| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
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