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STAT328: Market Research and Forecasting
Advanced quantitative methods including conjoint analysis, principal component analysis and other statistical techniques that have important applications in market research form the first part of this unit. Emphasis is placed on market research applications. Then methods for modelling and forecasting trends based on time series data, including procedures for seasonal adjustment, is covered.
| Credit Points: | 3 |
| Contact Hours: | 4 |
| When Offered: | E2 - Evening; Offered in the second half-year |
| Staff Contact(s): | Mr Stephen Brown, Dr George Sofronov |
| Prerequisites: |
STAT270(P) or STAT271(P) or BIOL235(P) or PSY222(P) or PSY248(P) |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Statistics |
Timetable Information
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