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MKTG209: Global Marketing
This unit is designed to introduce students to the management of global marketing, using the marketing concept. It considers environmental factors and how marketing management decisions are affected by those environmental factors. It develops an awareness and understanding of global marketing concepts including: global competitiveness; anti-globalisation sentiments; market entry options; global pricing; product and promotional standardisation versus customisation; distribution and logistics practices; global selling; and negotiation techniques. Additionally the unit allows students to consider design and implementation of marketing plans in diverse global contexts.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: | D1 - Day; Offered in the first half-year D2 - Day; Offered in the second half-year |
| Staff Contact(s): | Ms June Buchanan |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MKTG302 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website .