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MKTG101: Marketing Fundamentals
This unit explores the proposition that marketing is based on an understanding of consumer value. The unit looks at the evolution of marketing thought from a production orientation to its current state. The unit covers gathering information on consumer needs and the marketing environment. It then looks at the tools the marketer uses to satisfy those needs—the marketing mix. Lectures include the latest developments in marketing theory, illustrated with examples of best marketing practice from Australia and major economies overseas.
| Credit Points: | 3 |
| Contact Hours: | |
| When Offered: | D1 - Day; Offered in the first half-year D2 - Day; Offered in the second half-year E1 - Evening; Offered in the first half-year Summer Session - Offered in January-February 2011 as part of Summer School program Session 3 - Offered in January-February 2012 |
| Staff Contact(s): | Dr Jana Bowden |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | BBA101 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website .