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BUS301: Business Policy
This unit examines the key business policy decisions in managing an international business including: sources of competitive advantage in international competition; foreign market entry strategies; international strategic alliances; global competitive dynamics; product and geographic diversification strategies; multinational organisational structures; and international corporate governance systems. By the end of the unit students should have an improved understanding of the process of developing a strategy for an international business as well the key factors in the firm and its external environment that must be considered.
| Credit Points: | 3 |
| Contact Hours: | |
| When Offered: | D1 - Day; Offered in the first half-year |
| Staff Contact(s): | Associate Professor Stephen Chen |
| Prerequisites: |
BUS202 and 39cp |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website .