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BUS202: International Business Operations
This unit introduces students to concepts of organisational management from an international perspective. It discusses the requirements of management in an ever changing global environment and the management principles required to develop a successful and sustainable international organisation. Structure, strategy and communication are explored from the perspective of their roles as foundations of the organisation, with an emphasis on how all types of businesses have grappled with the operational and organisational challenges of international business. Major issues considered include: an emphasis on small to medium size businesses and how they compete on a global level; ethics and social responsibility; issues of technology and knowledge, and how organisations use information to support global operations and deliver competitive advantage; the development of new international organisation forms and their implications for management; modes and patterns of international expansion; and the management of international strategic cooperation.
| Credit Points: | 3 |
| Contact Hours: | |
| When Offered: | D2 - Day; Offered in the second half-year Session 3 - Offered in January-February 2012 |
| Staff Contact(s): | Dr Robert Jack |
| Prerequisites: |
(Admission to BeBus or BUS201) and 30cp |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management |
Timetable Information
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