2010 Course Handbook
This is archived information!
Search current Handbook for current unit information.
MKTG213: Channels of Distribution
Topics include: the nature of marketing channels; marketing channel flows and marketing intermediaries; channel design decisions; customers' service requirements; channel objectives, constraints, alternatives; selecting channel members; motivation, management and evaluation; the nature and importance of retailing, types of retailers, retail marketing decisions; trends in retailing; wholesaling, its role and characteristics; wholesaling decisions; trends in wholesaling; and service products and their distribution characteristics. Other topics include: logistics decisions in distribution; customers' service requirements; logistics management; order management, inventory management, transportation, coordination and control; logistics as a business activity and its role within the organisation; and relationship marketing—the focus on long term customer relationships rather than single transactions.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: | E2 - Evening; Offered in the second half-year |
| Staff Contact(s): | Ms Leanne Carter |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | BBA213 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website .