2010 Course Handbook
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MKTG209: International Marketing
This unit is designed to introduce students to the management of international marketing, using the marketing concept. It considers environmental factors and how marketing management decisions are affected by those environmental factors. It develops an awareness and understanding of international marketing concepts including: international competitiveness; market entry options; international pricing; product and promotional standardisation; distribution and logistics practices; international selling; and negotiation techniques. Additionally the unit allows students to consider design and implementation of marketing plans in diverse international contexts.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: | D1 - Day; Offered in the first half-year D2 - Day; Offered in the second half-year |
| Staff Contact(s): | Ms June Buchanan |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MKTG302 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website .