Marketing Communications - MKTG702
Marketing communications are an integral part of an organization’s overall marketing activities and play a critical role in determining its success in the market. Today, marketing professionals face new opportunities, but also significant challenges in communicating with consumers with an evolving media landscape and different dynamics between consumers and brands. Marketing professionals can rise to challenges and maximise opportunities by taking new perspectives to marketing communications strategies.
This unit takes a decision-focused approach to develop students’ knowledge of the principles that marketers need to consider when developing communications strategies and action plans. Students will learn to analyse, design and evaluate different marketing communications for different target audiences. The unit focuses on the design and execution of research-based, audience-focused and results-driven marketing communications campaigns.
| Credit Points: | 4 |
| When Offered: | S2 Evening - Session 2, North Ryde, Evening |
| Staff Contact(s): | Dr Yimin Huang |
| Prerequisites: |
Admission to MRes |
| Corequisites: | |
| NCCW(s): | MKTG802, ICMS821 |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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