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e-Business Strategy - MGNT832

The widespread integration of information and communication technology (ICT) throughout society and the increasing consumer reliance on the internet has created new ways of communicating, disseminating information, and organising and conducting business. These new technologies have changed the basic economics of goods/services around the world and are causing organisations to continuously re-examine established business models, principles and practices. This unit will develop your ability to assimilate technological change and to understand the key challenges firms face in a digital economy. Above all else, the unit explores the major issues firms must consider when incorporating the internet into their strategy.

Credit Points: 4
When Offered:

TBD - Not offered in the current year; next offering is to be determined

Staff Contact(s):

24cp including MGNT602 Prerequisite Information


Unit Designation(s):
Assessed As: Graded
Offered By:

Macquarie Graduate School of Management

Course structures, including unit offerings, are subject to change.
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