Macquarie University

Strategic Corporate Social Responsibility - MGSM868

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. For financial, moral and other reasons, business leaders need to know how to be more strategic about their CSR, create shared value and how to manage work with their internal and external stakeholders. It is essential to look into the organisational strategy, value chain, and core operations in order to shift from a nice to have sideshow CSR to a strategic CSR. Strategic CSR is about tying CSR to the company’s competitive advantage and to what it is best at, while working from a multi‐stakeholder perspective and a long-term focus. In this unit we will look into what strategic CSR is and what it involves in theory and in practice, including: corporate behaviour and identity, stakeholder management, engaging employees in CSR, measuring social impact, auditing and reporting, CSR marketing and more.