Marketing Seminar - MKTG305
This unit is designed for students undertaking a specialised programme in marketing. The aim of the unit is to introduce students to more 'cutting edge' and specialised topics in marketing. Some of the topics deal, in greater depth, with concepts learnt in previous marketing units while other topics may have not been previously covered. All topics will include a focus on applications of theory. Through analysis of these topics, students should enhance their understanding of marketing theory and concepts already learnt, obtain new knowledge and be able to apply this knowledge to issues involved in effective real-world marketing.
| Credit Points: | 3 |
| When Offered: | TBD - Not offered in the current year; next offering is to be determined |
| Staff Contact(s): | Associate Professor Chris Baumann |
| Prerequisites: |
(6cp at 200 level including 3cp in MKTG units) and (STAT150 or STAT170 or STAT171 or PSY122) |
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| NCCW(s): | |
| Unit Designation(s): | |
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| Assessed As: | Graded |
| Offered By: | Department of Marketing Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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