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Global Marketing - MKTG209

The world is becoming increasingly globalized. Companies need the competency to think globally to evaluate the global marketplace, identify new markets outside their domestic market, and effectively engage in the process of planning, producing, placing, and promoting their products in a global market.

This unit develops students’ knowledge of the management of global marketing by examining the key environmental factors and how marketing management decisions are affected by those environmental factors. Students learn about global competitiveness, market entry options, and standardization versus customization of market offerings.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

S2 Day - Session 2, North Ryde, Day

Staff Contact(s): Dr June Buchanan

MKTG101 Prerequisite Information


NCCW(s): MKTG302
Unit Designation(s):


Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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