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Social Media - MECO345

This unit will offer students an understanding of the key role social media now plays in media practice and culture. The ways in which social media impact and influence public debate will be explored. The unit will involve students in integrating existing and emerging online platforms and technologies into media practice. Students will analyse the way media organisations, corporations and individuals utilise social media to produce narratives and participate in public discourse. They will also examine the way social and online media have opened up new possibilities for building audiences and communities using a wide variety of social media platform and practices.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

Staff Contact(s): Dr Theresa Senft

39cp at 100 level or above Prerequisite Information


Unit Designation(s):
Unit Type:
Assessed As: Graded
Offered By:

Department of Media, Music, Communication and Cultural Studies

Faculty of Arts

Course structures, including unit offerings, are subject to change.
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