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International Communication Campaigns - ICOM204

This unit is a unique opportunity for students to gain experience in a global context, developing a communication campaign for an overseas non-government organisation (NGO), all without leaving campus. This unit applies theories of development communication, social marketing and persuasion in the design of international communication campaigns to achieve planned social change. The unit aims to investigate how cultural values and assumptions shape communication methods, media choice and audience reception. Using latest research, students identify an area of need, and design a campaign plan using traditional and new media forms that can be delivered across cultures. Case studies of information campaigns developed by governments, non-government organisations (NGOs) and international agencies such as the United Nations are critiqued.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

Staff Contact(s): Dr Usha Harris

12cp at 100 level or above Prerequisite Information


NCCW(s): ICOZ202, ICOM202
Unit Designation(s):
Unit Type: PACE unit
Assessed As: Graded
Offered By:

Department of Media, Music, Communication and Cultural Studies

Faculty of Arts

Course structures, including unit offerings, are subject to change.
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