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International Public Relations and Advertising - ICOM203

This unit examines the relationship between media, the state, non-government organisations and other international actors. It examines the literature, history and practice of public relations; theories and concepts of public diplomacy and soft power; the application of media as an arm of foreign policy; and case studies of international public relations in the contemporary global society. Students will learn theories and strategies of international public relations, and are expected to apply these theories and strategies to design an international public relations project.

Credit Points: 3
When Offered:

S2 Day - Session 2, North Ryde, Day

Staff Contact(s): Dr Qin Guo

15cp at 100 level or above Prerequisite Information


Unit Designation(s):
Unit Type:
Assessed As: Graded
Offered By:

Department of Media, Music, Communication and Cultural Studies

Faculty of Arts

Course structures, including unit offerings, are subject to change.
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