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Asian Business Environment - BBA320

This unit is an introduction to the patterns of business in East and South-East Asia, and especially the key commercial institutions found therein. Unit material covers the entire region, but focuses on the People's Republic of China, South Korea, and Japan as exemplars of the economic characteristics and commercial practices in the region. Students will study institutions such as the Korean chaebol and Chinese gufen and TVEs, as well as management styles and practices, marketing strategies, and key business behaviours. Students will be given a working knowledge of the path to economic development taken by the Asian economies as a means of understanding their economic and business behaviour today. The unit also explores the causes of the economic problems that have faced the region in the last two decades, and the problems and opportunities likely to be encountered in decades to come. The unit requires no prior knowledge; any theory or other concepts will be taught within the curriculum. It will be useful to business and management students, and also fits well with the set of marketing units offered by the Faculty.

Credit Points: 3
When Offered:

S2 Day - Session 2, North Ryde, Day

Staff Contact(s): Mr Alex Blair

27cp at 100 level or above including ((ECON110 or ECON111) and (6cp in Commerce designated units at 200 level)) Prerequisite Information


Unit Designation(s):


Unit Type:
Assessed As: Graded
Offered By:

Department of Economics

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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