Global Business Models and Structures - BBA280
An organisation's business model and structure substantially influence its short and long term profitability. This unit examines global business models (the set of activities which a firm performs, how it performs them, and when it performs them) through a study of various organisational structures and their application, and gives entrepreneurs the tools they need to successfully launch international ventures in today’s hyper-competitive world. The unit examines the factors that are considered in the selection of a structure, particularly the elements of the business model including sources of revenue, resources, capabilities, costs, profitability and competitive advantage. It also covers practical considerations such as legal concerns, global monetary systems, global marketing, and global human resource management for entrepreneurs.
| Credit Points: | 3 |
| When Offered: | S1 Day - Session 1, North Ryde, Day |
| Staff Contact(s): | Associate Professor Peter Shi |
| Prerequisites: |
(21cp at 100 level or above) including BBA102 |
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| Assessed As: | Graded |
| Offered By: | Department of Management Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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