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Be Sustainable - GMBA814

Trust in business and CEOs is declining around the world. According to the 2017 Edelman Trust Barometer, only 52% of people globally trust business to do the right thing, with the credibility of CEOs falling to just 37%. Large corporate scandals continue to make headlines, and issues such as environmental destruction, corporate tax evasion, and the growing pay gap between executives and employees continue to draw widespread criticism. Why do some business leaders behave unethically? And how might this be prevented? Do corporate scandals have underlying systemic causes? And why, ultimately, should issues of ethics, societal impact and sustainability be of key strategic concern to CEOs? In this unit you will expand your strategic thinking skills beyond a firm’s competitive environment to include the company’s impact on the broader society. You will be challenged to grapple with the tensions between maximizing financial returns and societal impact in order to be able to manage a sustainable balance between the two.

Credit Points: 2
When Offered:

Term 4 Online - Coursera Term 4

Term 6 Online - Coursera Term 6

Staff Contact(s): Associate Professor Lan Snell

Admission to GMBA Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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