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Be Competitive - GMBA811

The ability to think strategically is a critical skill for managers to ensure their organisation’s survival and growth in the long-term. But what does ‘thinking strategically’ mean? How does thinking strategically translate to competitive strategies? In this unit you will learn how to make your organisation competitive by learning to think strategically about challenges and opportunities in today’s global technology-enabled business environment. The unit focuses on developing your strategic thinking skills by disaggregating business strategy and value creation to its essential elements in a practical and applied way. It focuses on the key principles that lie behind the latest thinking in value co-creation, strategy, and marketing, and teaches you how to apply them. You will learn essential tools for identifying value gaps by analysing both the external and internal strategic environments of a firm. You will learn to apply these tools across a range of dynamic industries. You will be challenged to use these principles as the basis for configuring your organisation for success and for designing and evaluating competitive strategies, as well as clearly communicating your strategy.

Credit Points: 2
When Offered:

Term 3 Online - Coursera Term 3

Term 5 Online - Coursera Term 5

Staff Contact(s): Associate Professor Lan Snell

Admission to GMBA Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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