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Become a Meaning Maker - GMBA804

Faced with complex and ambiguous environments, how do leaders envision the future and instil their vision in a way that conveys its meaningfulness and drives change and innovation? This unit addresses this challenge using the lenses of leadership, vision and identity. Drawing on a wide body of literature, the unit explores how students, as leaders, can create a compelling vision and understand how to communicate with impact and meaning. You will develop awareness of brand identity and the role of brand in clarifying and reinforcing the vision, both within the organisation, and for partners and customers. Special attention will be given to the role of identity and making messages meaningful. In exploring these concepts, the unit investigates how meaning is created through neuroscience by looking at the role of the brain in processing meaning. A physiological approach in delivering meaning through voice and body language offers learners different techniques to project authenticity in delivering meaning.

Credit Points: 2
When Offered:

Term 4 Online - Coursera Term 4

Term 6 Online - Coursera Term 6

Staff Contact(s): Associate Professor Lan Snell

Admission to GMBA Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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