Social Media Management - MKTG833
This unit provides opportunities for students to develop an enhanced depth and breadth of knowledge in the complex field of social media management. Students learn about the 'evolution' of the social connection and they will explore how to leverage networks in social media. The unit investigates how consumers can be 'connected', but it also outlines the challenges and trends of social media management. Current cases are discussed and linked to scholarly work.
| Credit Points: | 4 |
| When Offered: | S1 Evening - Session 1, North Ryde, Evening |
| Staff Contact(s): | Associate Professor Lawrence Ang |
| Prerequisites: |
MKTG696 or 4cp in ITEC units at 800 level |
| Corequisites: | |
| NCCW(s): | BUS833, ICHM821, ICMS821 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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