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Electronic Commerce Strategy - BUS800
This unit aims to provide students with a comprehensive framework for understanding e-commerce strategies and the skills and techniques for implementing these in the organisations in which students work or seek to work. Students will be required to critically evaluate different approaches to e-commerce, synthesise contemporary research findings and evaluate the utility of these when analysing different case organisations. A key component of the unit is the development of an analytical and strategic approach to e-commerce business problems and opportunities.
| Credit Points: | 4 |
| When Offered: | S1 External - Session 1, External (On-campus dates: None) S2 Evening - Session 2, North Ryde, Evening |
| Staff Contact(s): | Professor Scott Koslow |
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| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.