Marketing Fundamentals - WMKT101
This unit explores the proposition that marketing is based on an understanding of consumer value. The unit looks at the evolution of marketing thought from a production orientation to its current state. The unit covers gathering information on consumer needs and the marketing environment. It then looks at the building blocks and tools that the marketer uses to satisfy those needs – the marketing mix. The unit includes the latest developments in marketing theory, illustrated with examples of best practice from Australia and major economies overseas.
| Credit Points: | 3 |
| When Offered: | MUIC Term 2 - Macquarie University International College, North Ryde MUIC Term 4 - Macquarie University International College, North Ryde MUIC Term 7 - Macquarie University International College, North Ryde |
| Staff Contact(s): | Dr Onur Ates |
| Prerequisites: |
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| Corequisites: | |
| NCCW(s): | MKTG101 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Macquarie University International College |
Course structures, including unit offerings, are subject to change.
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