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International Business Strategy - BUS804
This unit draws upon concepts from interdisciplinary sources as well as practical industry and firm-level case studies in order to examine various issues relevant to conducting business across national borders. It will introduce students to vital matters in strategic decision making by providing insights on the practices and policies used by competing businesses worldwide for developing strategies for competitive advantage. Specifically this Unit explores the challenges, dynamics and processes involved in managing a multi-national company. Concepts developed in the unit will be applied to the solution of 'real world' problems through the use of the latest case studies, and other learning strategies throughout the semester.
| Credit Points: | 4 |
| When Offered: | S1 Block - Session 1, Block, classes are held in an intensive mode over a sequence of days S1 External - Session 1, External (On-campus dates: None) S2 Day - Session 2, North Ryde, Day MQC S2 Evening - Session 2, Macquarie City Campus, Postgraduate, Evening, July to November |
| Staff Contact(s): | Dr Rob Jack, Associate Professor Yue Wang, Professor David Rooney |
| Prerequisites: |
4cp at 800 level and (BUS651 or MKTG696 or admission to MIntRel) |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.