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Strategic Corporate Social Responsibility - MGSM868
This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information
While many believe corporate social responsibility (CSR) will have a positive impact on their brand and the community, often it is not done in the most effective way to make a substantial impact. Strategic CSR is about tying it to the company's strategy and sustainability as well as working from a multi-stakeholder perspective. The course will introduce students to traditional and strategic CSR, CSV (creating shared value), ethical behaviour and environmental sustainability. A multi-stakeholders approach will be introduced, as well as managerial practices such as employee involvement, CSR marketing and organisational change towards strategic CSR.
| Credit Points: | 4 |
| When Offered: | Term 2 NR - MGSM, North Ryde Campus, March to June |
| Staff Contact(s): | studentservices@mgsm.edu.au |
| Prerequisites: |
Admission to MBA or MMgt or PGCertMBAExt or MSusDev or MSocEntre or PGCertSocEntre |
| Corequisites: | |
| NCCW(s): | MGSM985R |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.