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Customer Relationship Management - MGSM823
This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information
This unit explores the discipline of Customer Relationship Management (CRM) and the development and maintenance of long-term, mutually beneficial relationships with strategically significant customers. This course presents CRM as an intelligent management of the existing and potential customer base, with a view to optimising long-term company and customer value. Issues such as customer portfolio analysis, network management, database development, data mining, developing customer value propositions, customer interactions across full set of touch points – traditional and emerging, information technology for CRM, customer bonding strategies and the role of social CRM will be covered.
| Credit Points: | 4 |
| When Offered: | Term 4 NR - MGSM, North Ryde Campus, September to December |
| Staff Contact(s): | studentservices@mgsm.edu.au |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MGSM985C |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website.