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Major: Marketing

Major details:

Marketing

MAR02

Department:
Department of Marketing and Management
Faculty:
Faculty of Business and Economics

This major must be completed as part of an award. The general requirements for the award must be satisfied in order to graduate.

Requirements for the Major:

Completion of a minimum of 33 credit points including the following prescribed units:

Credit points

100 level

Required
3
Microeconomic Principles (3)
 
Required
3
Marketing Fundamentals (3)
 
Required
either
or
 
Introductory Statistics (3)
 
3
Statistical Data Analysis (3)
 
Required
either
or
 
Accounting IA (3)
 
3
Accounting Information for Decision-Making (3)
 

200 level

Required
3
Marketing Research (3)
 
Required
3
Consumer Behaviour (3)
 
Required
3cp from
 
Integrated Marketing Communications (3)
 
 
Business to Business Marketing (3)
 
 
Services Marketing (3)
 
 
Marketing Management (3)
 
 
Global Marketing (3)
 
3
Consumer Demographics (3)
 

300 level

Required
3
Marketing Strategy (3)
C
Required
3
Marketing Project (3)
P
Required
6cp from
 
E-Marketing (3)
 
 
Sales Management (3)
 
 
Customer Relationship Management (3)
 
 
Social Marketing and Sustainability (3)
 
 
Marketing Metrics (3)
 
 
Brand Management (3)
 
6
Marketing and Management Law (3)
 

TOTAL CREDIT POINTS REQUIRED TO SATISFY THIS MAJOR

33
Note:
Units marked with a C are Capstone units.
 
Units marked with a P are PACE units.