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Major: Marketing

Award(s) to which this major is a Qualifying Major:
 
Bachelor of Arts
 
Bachelor of Arts with the degree of Bachelor of Commerce
 
Bachelor of Arts with the degree of Bachelor of Education (Primary)
 
Bachelor of Arts with the degree of Bachelor of Education (Secondary)
 
Bachelor of Arts with the degree of Bachelor of Laws
 
Bachelor of Arts with the degree of Bachelor of Science
 
Bachelor of Business Administration with the degree of Bachelor of Arts
 
Bachelor of Business Leadership and Commerce
 
Bachelor of Commerce
 
Bachelor of Commerce with the degree of Bachelor of Arts - Psychology
 
Bachelor of Commerce with the degree of Bachelor of Laws
 
Bachelor of Commerce with the degree of Bachelor of Psychology (Honours)
 
Bachelor of Commerce with the degree of Bachelor of Science
 
Bachelor of Engineering with the degree of Bachelor of Arts
 
Bachelor of Engineering with the degree of Bachelor of Commerce

Major details:

Marketing

MAR02

Department:
Department of Marketing and Management
Faculty:
Faculty of Business and Economics

This major must be completed as part of an award. The general requirements for the award must be satisfied in order to graduate.

Requirements for the Major:

Completion of a minimum of 33 credit points including the following prescribed units:

Credit points

100 level

Required
3
Microeconomic Principles (3)
 
ECON111
Required
3
Marketing Fundamentals (3)
 
MKTG101
Required
either
or
 
Introductory Statistics (3)
 
STAT170
3
Statistical Data Analysis (3)
 
STAT171
Required
either
or
 
Accounting IA (3)
 
ACCG100
3
Accounting Information for Decision-Making (3)
 
ACCG106

200 level

Required
3
Marketing Research (3)
 
MKTG202
Required
3
Consumer Behaviour (3)
 
MKTG203
Required
3cp from
 
Integrated Marketing Communications (3)
 
MKTG204
 
Business to Business Marketing (3)
 
MKTG205
 
Services Marketing (3)
 
MKTG207
 
Marketing Management (3)
 
MKTG208
 
Global Marketing (3)
 
MKTG209
3
Consumer Demographics (3)
 
MKTG216

300 level

Required
3
Marketing Strategy (3)
C
MKTG303
Required
3
Marketing Project (3)
P
MKTG304
Required
6cp from
 
E-Marketing (3)
 
MKTG306
 
Sales Management (3)
 
MKTG307
 
Customer Relationship Management (3)
 
MKTG308
 
Social Marketing and Sustainability (3)
 
MKTG309
 
Marketing Metrics (3)
 
MKTG310
 
Brand Management (3)
 
MKTG311
6
Marketing and Management Law (3)
 
MKTG350

TOTAL CREDIT POINTS REQUIRED TO SATISFY THIS MAJOR

33
Note:
Units marked with a C are Capstone units.
 
Units marked with a P are PACE units.